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To implement a targeted leasing strategy aimed at eliminating vacancy, while simultaneously delivering best-practice sustainability initiatives to reduce operational expenditure (OPEX) and enhance the overall performance of the asset.
The impact of the COVID-19 pandemic significantly affected the Auckland office leasing market, resulting in a full-floor vacancy. A strategic and creative leasing plan was required to attract new occupiers and restore full occupancy.
Working in close collaboration with our leasing agents, we developed a comprehensive leasing strategy designed to reach a broad market of potential occupiers both within Auckland, nationally and abroad.
In addition to traditional marketing methods (e.g. digital listings, signage), the campaign incorporated innovative initiatives such as custom-labelled wine bottles featuring property information, which were hand-delivered to decision-makers across targeted industries.
A key outcome of our targeted marketing strategy was the successful leasing of space to a global tenant. Securing this deal required complex negotiations with the existing anchor tenant to obtain building signage rights and reallocate additional parking. These efforts enabled us to finalise a favourable lease agreement, achieving 100% occupancy and enhancing asset value by extending the WALT.
